Introduction (Official Company Overview – Current)

LiveFree Ltd is a UK-based education and digital commerce company, founded in 2013, providing online learning programs, managed e-commerce solutions, and digital services to customers worldwide.

LiveFree operates a product-first business model, where individuals primarily join to access standalone products and services such as:

• Online English language courses
• Professional and skills-based education
• Digital learning platforms
• Managed e-commerce store solutions

All LiveFree products and services have independent value and can be purchased without any obligation to recruit, promote, or participate in referral activity.

Business Model

LiveFree combines education and digital commerce within a single digital ecosystem.

Some customers may optionally choose to participate as Independent Marketers (IMs) and earn commissions solely from real product sales. There is no income for recruitment alone, and referral participation is entirely optional.

This structure aligns LiveFree with affiliate and referral models commonly used in education and e-commerce, rather than traditional network marketing models.

Global Operations

LiveFree Ltd is headquartered in London, United Kingdom, and operates internationally through regional offices, partners, and digital platforms.

In addition to its UK headquarters, LiveFree maintains an operational branch in the United Arab Emirates, supporting regional activities, partnerships, and market development across the Middle East.

LiveFree serves customers across multiple regions while maintaining compliance with local regulations in each market of operation.

Training & Development

LiveFree provides optional training and development through Live Successful Empire (LSE), its education and leadership development arm.

LSE focuses on:

• Digital skills development
• Ethical entrepreneurship education
• Marketing and business training

LSE delivers structured trainings, educational events, and leadership programmes designed to support customers and Independent Marketers who wish to develop professional skills.

Company History & Legacy (2013–2015)

The following section outlines LiveFree’s early history and initial product portfolio during its launch phase.

LiveFree began its initial operations in January 2014, with a vision to build a global e-commerce and digital services platform supported by direct-to-consumer distribution.

During its early years, LiveFree offered a diversified portfolio of products and services, including:

• Discount-based membership packages
• Online hotel booking services
• Telecommunications services
• Airline-related travel benefits
• A range of consumer products and digital services

This early model allowed LiveFree to establish brand recognition and international presence across multiple regions, particularly within the Middle East.

Headquarters & Regional Presence (Historical)

LiveFree Ltd’s headquarters were established in London, United Kingdom.

As part of its international expansion during its early growth phase, LiveFree also established regional operations in the United Arab Emirates, positioning Abu Dhabi as a hub for Middle East activities at the time.

Technology & Website Infrastructure (Historical)

LiveFree invested early in information technology infrastructure to support online transactions, digital services, and member account management.

The LiveFree website was designed to:

• Handle high volumes of online activity
• Provide secure access to customer accounts
• Offer individual virtual offices for Independent Marketers

Security measures and third-party payment gateways were implemented to protect customer data and payment processing in accordance with industry standards at the time.

Corporate Social Responsibility

Giving back to society has been an integral part of LiveFree’s values since its early years.

Save A Heart Initiative

In March 2014, LiveFree participated in a charity event organised by the Women of Egypt Foundation in Abu Dhabi, supporting the Magdi Yacoub Foundation for heart disease research in Aswan, Egypt.

Kheir Festival

In March 2015, LiveFree sponsored and participated in the Kheir Festival, held at the American University in Cairo (AUC), contributing to initiatives aimed at supporting underprivileged rural communities in Egypt.

Sponsorships & Events (Historical)

Sponsorships formed part of LiveFree’s early brand communication strategy, particularly in sports and technology events.

• Sponsorship of the Egypt vs Ghana World Cup qualifying match (2013 – pre-launch)
• Sponsorship of the Manchester City vs Al Ain match at Hazza Bin Zayed Stadium (2014)
• Participation as e-commerce sponsor at Cairo ICT 2014
• Sponsorship of the “Invest in Green Economy” conference in Dubai (2014)
• Title sponsorship of the Dubai International Basketball Championship (LiveFree Cup) in January 2015

Evolution of the Business

Since its launch phase, LiveFree has evolved its business focus in response to market changes and customer demand.

Today, LiveFree concentrates on:

• Education and online learning
• Digital platforms and services
• Managed e-commerce solutions

This evolution reflects LiveFree’s commitment to building sustainable, product-driven digital services aligned with modern online business practices.